Vondel Commercial, helps SaaS, marketplace, fintech, AI, deep tech companies from Pre-seed to Series C with the following commercial challenges.
We work with frameworks; strategic or operational, using our own internal & external experts, full-timers, interim managers, advisors or fractionals, or a combo; no cure no pay, for a fixed fee, equity or a hybrid setup. Let’s discuss how to collaborate on your growth.
Check out our Commercial Growth Framework below, with all the basic and advanced steps that you come across on the growth path of your (portfolio) company.
I. Fix Basics
Set up CRM (i.e. Hubspot) incl. leads, segmentation, funnel, sales cycle, dashboards etc.
Materials: sales deck, mails, Linkedin content etc.
GTM strategy
Market research / market access advisory
Lead generation & lead qualification
Tools
Automation
Using AI
II. Grow Revenue
Outbound Sales, (using Telesales, Linkedin, Emails, Field Sales), Inbound, PLG
Business development
Partnerships
III. Build Teams
Hiring team, using our network and headhunting services
Team structure, compensation, weekly meetings & cadence etc.
IV. Expand Markets
International expansion (remotely, boots on the ground or open local office and team)
Open new verticals or market segments
Start field sales, to strengthen your digital sales game
V. Optimize Growth
Look for growth drivers and focus on those
Fight churn
Tweak pricing or model
Adjust GTM, learnings, segmentation etc.
Account management / client success / activation
Team management, sales enablement & training
Mergers & acquisitions
Where and how do you need support on your growth journey? Growing revenue, building teams, opening markets?
Part-time as advisor or fractional Head of Sales or Business Development, focused on strategy and/or sales outreach only?
Commercial Due Diligence to check your current state and see where improvements can be made?
More full-time and longer term as Interim CCO / VP Sales?
Or opening a new market, as for example, Interim Country Manager or Expansion Lead Netherlands, Nordics or Germany?
Check in with us to discuss how we can partner up and help you grow.
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⚡ Vondel Commercial is part of Vondel Venture Development, the one-stop shop & community for commercial, headhunting & capital solutions.