Job Spec & Hiring Guide - B2B Marketing Manager
Location Amsterdam / Hybrid
Reports to CMO
Employment Full-time
Salary range €70-90K
About the company
We are a European e-commerce scale-up active in 21 markets, serving 25,000+ marketplaces, resellers, and brands. We run managed Shopping campaigns across Google, Microsoft, and our own comparison shopping platform on a pay-per-sale basis, operate that platform for 2M+ monthly shoppers, and offer a Premium CSS subscription that gives stronger bidding power in Google Shopping. With a team of 40+ across tech, operations, marketing, and sales, we are looking for a B2B Marketing Manager to own the pipeline our marketing produces.
Where comparison drives conversion.
Your role As B2B Marketing Manager, you own marketing-influenced pipeline across our 21 European markets. You report to the CMO.
You build and run our demand generation engine, spanning paid acquisition, outbound, inbound conversion, and lead nurturing, to turn interest into qualified pipeline at a viable cost. Together with our Content & Brand Marketing Manager, you'll also deliver pipeline from content, events, PR, and co-marketing with our affiliate, reseller, and agency networks. You set the B2B marketing direction together with our CMO, and then you deliver it.
You are commercially sharp enough to own the unit economics of acquisition, and hands-on enough that running the campaigns yourself is the job.
Responsibilities
Own marketing-influenced pipeline: the qualified pipeline that marketing produces, across every lever available
Build, run, and optimize paid acquisition and outbound campaigns end to end
Own inbound conversion and lead nurturing: the landing pages, lead capture, and flows that move prospects from first touch to sales-ready
Run co-marketing campaigns with our affiliate, reseller, and agency networks
Work together with our Content & Brand Marketing Manager to turn content, events, PR, and brand opportunities into pipeline
Own the marketing measurement: cost per lead, lead-to-deal, and LTV:CAC, with attribution through the CRM Align closely with Sales so leads are followed up and marketing and sales work from the same numbers
Coordinate freelancers and agency partners where needed
Requirements
4+ years in B2B marketing, with hands-on execution of demand generation campaigns and a track record of producing pipeline.
Relevant experience matters more than the title you held
Breadth across the B2B marketing mix: you see co-marketing, PR, and brand opportunities as pipeline levers, not distractions
Experience in or adjacent to e-commerce, performance marketing, adtech, or marketplace/platform
B2B Commercial fluency: you think in cost per lead, lead-to-deal, and LTV:CAC
A hands-on operator who builds and runs campaigns themselves.
This role is built around doing, not managing Analytics and CRM fluency, with a platform such as HubSpot Fluent in English; Dutch is a plus
Nice to have
Experience building demand generation or a paid acquisition channel from zero, ideally across multiple European markets
Experience marketing into or through a channel or partner-driven sales model, such as affiliate, reseller, or agency networks
Background in affiliate marketing, comparison shopping, or CSS-adjacent businesses
Familiarity with the Google Shopping, paid search, or CSS ecosystem; GA4; HubSpot reporting
Benefits
Own the pipeline number for a fast-growing European e-commerce company, with real impact on commercial growth
Report directly to the CMO and work closely with commercial teams across the business
Work with great colleagues in a collaborative, supportive environment
An office in the heart of Amsterdam with a flexible hybrid working policy Room to grow as the marketing function and team scale
Company laptop and full travel cost reimbursement 25 days of annual leave
Work from anywhere up to 15 days per year Competitive salary
ClassPass membership
Healthy snacks in the office
Interested? Send your application or reach out directly via info@vondel.co
Hiring guide
What this person does
Owns the company's marketing-influenced pipeline.
Builds and runs the demand generation engine: paid acquisition, outbound, inbound conversion, lead nurturing, and the attribution that ties spend to pipeline.
Works the full mix that drives demand: co-marketing with affiliate, reseller, and agency networks, PR, and brand opportunities.
Sets the B2B marketing direction and budget priorities together with the CMO, then delivers it.
Builds the tracking and attribution in HubSpot that connect marketing spend to the pipeline it produces.
Reports performance to the CMO.
Reports to the CMO.
Works alongside the Content & Brand Marketing Manager, a peer who also reports to the CMO and owns content strategy, brand expression, sales enablement, and event activation.
The division of labour: the Content & Brand Marketing Manager creates the demand assets; this role works with her to turn them, and everything else in the mix, into qualified pipeline.
Works cross-functionally with Sales and Partnerships across 21 markets.
The two roles succeed or fail on the same funnel.
The ideal candidate
The sweet spot is a hands-on B2B marketer with deep demand generation execution who feels responsible for the pipeline number, not for a channel.
Someone around the 4-6 year mark who has run acquisition campaigns end to end: launched the campaigns themselves, built the landing pages and nurture flows, and connected spend to pipeline.
But also someone who has reached for whatever produced demand: a partner co-marketing push, a PR result, turning an event presence into follow-up pipeline.
They may have owned a channel or a campaign portfolio, but they have not necessarily set company-level strategy, and they don't need to have here; they set the direction together with the CMO and deliver it.
What they need is the instinct to spot what to test next, across the whole mix, and the discipline to prove or kill it with numbers.
They come from e-commerce, performance marketing, adtech, or a related B2B environment.
They know HubSpot.
They are fluent in cost per lead, lead-to-deal, and LTV:CAC. They are energised by execution, iteration, and building.
They are unlikely to come from inside the affiliate or CSS ecosystem specifically, since the talent pool is too narrow.
More likely from adjacent B2B: e-commerce SaaS, marketplace platforms, adtech, or partner-driven businesses where they understand selling through intermediaries.
Be wary of two profiles: candidates drifting toward pure strategy or team management, and pure demand gen specialists who define the job as ads, landing pages, and lead gates and treat co-marketing, PR, and brand work as beneath the funnel. Both fail the mandate; the number is pipeline, however marketing produces it.
Compensation and positioning Salary band: €70,000 to €90,000 gross annual. Fully loaded around €90,000 to €115,000 (8% holiday allowance, roughly 25% employer social contributions, pension). This sits squarely in the Amsterdam marketing manager market, around the Marketing Lead average at the top of the band.
Apply or refer people? Email our headhunters of Vondel Headhunting via info@vondel.co