PPC Manager
Location: Office / Hybrid, Amsterdam Department: Operations Reports to: PPC Lead
About Us
We are a fast-growing e-commerce scale-up active across numerous European markets. Our mission is to build the smartest and most performance-driven shopping platform in Europe. With a growing team spanning tech, operations, marketing, and sales, we are building the foundation to support our next stage of scale.
Where Comparison Drives Conversion.
Role
As PPC Manager, you'll own the strategy, execution, and performance of paid search and shopping campaigns for a portfolio of clients, with a strong focus on Google Shopping via our CSS program (Google Ads, Merchant Center, and other CSS-enabled channels such as Bing Shopping). You'll be the primary point of contact for campaign performance, working closely with clients, the Partnership team, and the Tech team.
Key Responsibilities
Plan, build, and manage PPC campaigns across Google Shopping (via CSS), Search, Performance Max, and Display, plus other relevant paid channels (Bing, Meta Shopping, etc.)
Manage and optimize Google Merchant Center accounts, including feed health, product data quality, and troubleshooting disapprovals/policy issues
Develop bidding, budget, and audience strategies to hit client KPIs (ROAS, CPA, revenue, market share)
Monitor and analyze campaign performance regularly; produce clear, actionable reporting and insights for clients and internal stakeholders
Conduct product feed audits and collaborate with feed/data specialists to improve titles, categorization, images, and attributes for Shopping performance
Run A/B tests on bidding strategies, ad copy, audience segments, and campaign structures
Stay current on Google Shopping/CSS program updates, Merchant Center policy changes, and broader PPC industry trends
Manage client relationships: lead calls, present performance reviews, and translate data into strategic recommendations
Identify upsell and growth opportunities within existing client accounts
Mentor junior PPC executives/analysts and review their campaign work
Collaborate with SEO, creative, and analytics teams for integrated account strategies
What We're Looking For
Essential:
3 yrs, solid hands-on experience managing PPC campaigns, with significant experience in Google Shopping
Working knowledge of Google Merchant Center, product feeds, and Shopping campaign structures (standard Shopping and/or Performance Max)
Strong analytical skills; comfortable working in Google Ads, Merchant Center, and reporting/BI tools (Looker Studio, etc.)
Experience managing budgets and reporting on ROAS/CPA-driven KPIs
Ability to manage multiple accounts and priorities
Desirable:
Direct experience working within a CSS (Comparison Shopping Service) program
Additional languages
Google Ads certifications (Shopping Ads, Search Ads)
Experience with Bing Shopping
E-commerce or retail client experience
Personality Traits:
Ownership mindset: You estimate your own work, take responsibility for delivery, and follow through
Collaborative: You thrive in code reviews, technical discussions, and helping teammates solve problems
Pragmatic: You balance perfect solutions with shipping value quickly
Curious: You dig into system behaviors, read documentation, and propose improvements
What We Offer
Work with amazing colleagues in a collaborative and supportive environment
Enjoy our office in the heart of Amsterdam with a flexible hybrid working policy
Opportunity for growth across content strategy, brand development, and commercial marketing
Company-provided laptop and full travel cost reimbursement
25 days annual leave
Option to work from abroad for 15 days of the year
Competitive salary
ClassPass membership
Healthy snacks in the office